With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

Affinity Audiences

Custom Audiences

Life Events

Infinite Taxonomy Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?


Explanation: For a Google Video campaign aiming to reach people who use apps similar to the advertiser's, the appropriate audience solution to utilize is **Custom Audiences**. Custom Audiences enable advertisers to target specific groups of users based on their interactions with the advertiser's own properties, such as website visitors, app users, or customer lists. By leveraging Custom Audiences, advertisers can create tailored audience segments composed of individuals who have demonstrated an interest in or engagement with their app, thereby ensuring that the video ads are delivered to relevant and potentially receptive viewers. This targeting approach allows advertisers to effectively reach users who are likely to have similar preferences or behaviors to those who already engage with their app, maximizing the relevance and impact of the campaign. Additionally, Custom Audiences offer opportunities for remarketing to users who have previously interacted with the app, facilitating re-engagement and driving conversions. Therefore, selecting Custom Audiences as the audience solution is the correct choice for reaching people who use apps similar to the advertiser's, as it enables precise targeting based on users' app-related behaviors and interactions, ultimately enhancing the campaign's effectiveness and ROI.
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