You know that mixing video ad formats is a good idea, but you aren't sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

Masthead ads and non-skippable in-stream ads

Skippable in-stream ads and bumper ads

Skippable in-stream ads and non-skippable in-stream ads

Masthead ads and bumper ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?


Explanation: To achieve the goal of driving maximum reach and video completions in a Google Video campaign, the most appropriate mix of awareness ad formats to use is **skippable in-stream ads and non-skippable in-stream ads**. Skippable in-stream ads provide viewers with the option to skip the ad after a few seconds, allowing advertisers to capture the attention of engaged viewers who are interested in the content while also providing flexibility for viewers who may not be interested in watching the full ad. On the other hand, non-skippable in-stream ads compel viewers to watch the full ad before accessing the desired content, ensuring higher completion rates and increased exposure for the advertisement. By combining both formats, advertisers can maximize reach by targeting both engaged viewers who are willing to watch longer ads and those who prefer shorter, skippable ads, thereby increasing the likelihood of driving video completions and achieving campaign objectives effectively. Therefore, selecting skippable in-stream ads and non-skippable in-stream ads as the mix of awareness ad formats aligns with the goal of driving maximum reach and video completions, as it leverages the strengths of both formats to engage diverse audiences and optimize campaign performance.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides