To drive more conversions, how should you approach evaluating video action campaign performance?

You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To drive more conversions, how should you approach evaluating video action campaign performance?


Explanation: To drive more conversions effectively in a video action campaign, it's essential to **compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments**. Non-brand Search performance serves as a relevant benchmark for evaluating the effectiveness of the video action campaign, as it represents users actively searching for products or services similar to those offered by the advertiser but without specific brand preferences. By comparing the campaign's CPA to that of non-brand Search performance, marketers gain insights into the campaign's relative efficiency in driving conversions compared to other digital advertising channels. Allowing three to seven days to achieve desired CPA performance provides sufficient time for the campaign to accumulate data and stabilize, enabling marketers to make informed decisions based on reliable performance metrics. This approach ensures that adjustments are made based on meaningful insights rather than premature conclusions, ultimately optimizing the campaign's effectiveness in driving conversions. Therefore, comparing CPA to that of non-brand Search performance and allowing three to seven days for performance evaluation before making adjustments is the correct strategy to adopt when aiming to drive more conversions in a video action campaign.

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