What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

Custom Audiences

Life Events

In-Market Audiences

Affinity Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?


Explanation: For a Google Video campaign aimed at reaching people actively considering purchasing specific products or services to grow consideration and interest for the brand, **In-Market Audiences** is the appropriate audience solution. In-Market Audiences target users who have demonstrated intent to purchase particular products or services based on their recent online behavior, such as product searches, website visits, and other relevant actions. Leveraging In-Market Audiences allows advertisers to connect with users who are actively researching and comparing options, making them more likely to engage with relevant content and offerings from the brand. By targeting users already in the consideration phase of the purchase journey, advertisers can effectively influence their decision-making process and increase the likelihood of converting them into customers. Therefore, selecting In-Market Audiences aligns with the goal of reaching potential customers actively looking to buy certain products or services, enabling the brand to foster consideration and interest among a highly relevant and engaged audience segment.
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