You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad's effectiveness?

Remove supers so they don't compete with the audio.

Add closed captions since most viewers will watch with sound off.

Increase the pace and tighten the framing.

Lower the brightness to optimize for mobile device viewing.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?


Explanation: When looking to improve the performance of a video ad through post-production edits, **increasing the pace and tightening the framing** is the correct approach. By increasing the pace, the ad becomes more dynamic and engaging, capturing viewers' attention and maintaining their interest throughout the duration of the video. Tightening the framing ensures that the focus remains on the key elements of the ad, minimizing distractions and keeping viewers' attention centered on the message being conveyed. These edits help maintain the ad's momentum and coherence, preventing viewers from losing interest or becoming disengaged. Additionally, a faster pace and tighter framing are particularly effective in the digital landscape, where attention spans are often short, making it essential to deliver the message concisely and compellingly. Therefore, by increasing the pace and tightening the framing, advertisers can enhance the effectiveness of their video ad, leading to improved performance and better outcomes in terms of engagement and conversion.
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