This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.

You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?


Explanation: For a first-time Video action campaign, the most suitable approach to bidding strategy involves **starting with Maximize Conversions to establish CPA performance and then switching to Target CPA to capture more conversions at the desired CPAs**. Maximize Conversions bidding strategy utilizes Google's machine learning algorithms to automatically set bids with the objective of maximizing the total number of conversions within the specified budget. This approach is beneficial initially as it allows the campaign to gather data quickly and efficiently, providing insights into the campaign's performance and the optimal cost per acquisition (CPA). Once sufficient data is collected, switching to Target CPA bidding enables advertisers to specify their desired CPA and have Google's algorithms adjust bids to meet that goal. This transition allows for more precise control over costs while still maximizing conversion volume, ensuring that the campaign is both efficient and effective in achieving the desired outcomes. Therefore, starting with Maximize Conversions and then transitioning to Target CPA represents a strategic approach to bidding that balances performance optimization with cost control, ultimately leading to optimal results for the Video action campaign.
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