If you're running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like 'Video played to?'

You should use Reach Planner.

You should use Viewability with Active View.

You should use Unique Reach and Frequency.

You should use Brand Lift.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’


Explanation: The correct answer is **'You should use Brand Lift.'** When running a Google Video campaign with an awareness goal, understanding the impact on user perception or behavior is crucial for evaluating campaign effectiveness. Brand Lift measurement provides insights into how the campaign influences brand-related metrics such as ad recall, brand awareness, consideration, and purchase intent. By surveying users exposed to the ad and comparing their responses to those who weren't, Brand Lift measurement helps determine the campaign's effectiveness in driving desired outcomes. This allows advertisers to assess the campaign's impact beyond basic video metrics like 'Video played to' and gain valuable insights into its effectiveness in shifting user perception or behavior. Therefore, using Brand Lift measurement is essential for evaluating the success of a video campaign with an awareness goal and understanding its real-world impact on brand perception and behavior.
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