You're planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

Reach Planner

Viewability with Active View

Core performance metrics

Brand Lift


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Google Ads Roll

Google Ads Roll. Includes Answers for Every Real Google Ads Certification Exam.

All-in-One: Get all Google Ads exams answers with explanations in one bundle. This package includes answers for every current Google Ads certification. Regular updates to reflect the latest exam version. -> See what's included.

Questions | Answers | Explanations. Free Lifetime Updates.

Google Ads Certification Exams answers with explanations file demo preview Google Ads certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?


Explanation: The correct answer is **'Brand Lift.'** When running a Google Video campaign with a consideration goal, it's crucial to measure how the campaign impacts viewer perception or intent for the advertised product. Brand Lift measurement provides valuable insights into key brand-related metrics such as ad recall, brand awareness, consideration, and purchase intent. By surveying users exposed to the ad and comparing their responses to those who weren't, Brand Lift measurement helps determine the campaign's effectiveness in influencing viewer perception or intent. This allows advertisers to gauge the campaign's impact beyond basic performance metrics like reach or viewability and gain actionable insights into its ability to drive consideration among the target audience. Therefore, using Brand Lift measurement is essential for evaluating the success of a video campaign with a consideration goal and understanding its influence on viewer perception or intent for the product being advertised.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides