Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?

Impressions

Actions

Views

Clicks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?


Explanation: The correct answer is **views**. When the goal of a Google Video campaign is to grow consideration, optimizing the bidding solution toward views is the most appropriate strategy. Consideration involves engaging potential customers and encouraging them to explore the brand further. By optimizing for views, the campaign aims to ensure that the video content reaches as many relevant users as possible, maximizing exposure and engagement. Views indicate that users have shown interest in the content by watching it, which aligns with the goal of growing consideration. Unlike impressions, which merely indicate that the ad was displayed, views suggest active engagement with the video content, indicating a higher level of interest from the audience. Therefore, optimizing toward views helps to drive consideration by maximizing the number of users who engage with the video content, ultimately increasing the likelihood of achieving the campaign's objectives.
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