You want to to improve a video ad's effectiveness. What post-production edit will help you achieve your goal?

Remove supers so they don't compete with the audio.

Add closed captions since most viewers will watch with sound off.

Increase the pace and tighten the framing.

Lower the brightness to optimize for mobile device viewing.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?


Explanation: The correct answer is to **increase the pace and tighten the framing**. Post-production edits play a crucial role in enhancing the effectiveness of a video ad. By increasing the pace and tightening the framing, the ad becomes more dynamic and engaging, capturing the viewers' attention more effectively. A faster pace helps maintain viewer interest throughout the ad, preventing boredom or disengagement. Tightening the framing ensures that the focus remains on the most important elements of the ad, eliminating distractions and conveying the message more clearly. These edits make the ad more impactful, increasing its ability to resonate with the audience and drive the desired actions. In contrast, options like removing supers or adding closed captions address specific accessibility or content clarity concerns but may not directly impact the overall effectiveness of the ad in capturing and retaining viewer attention. Therefore, increasing the pace and tightening the framing are key post-production techniques for improving a video ad's effectiveness.
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