What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Skippable in-stream ads and bumper ads

Non-skippable in-stream ads and in-feed video ads

Skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and skippable in-stream ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?


Explanation: The correct answer is **Skippable in-stream ads and in-feed video ads**. Skippable in-stream ads allow users to skip the ad after a few seconds, ensuring that those who continue watching are likely interested in the content. This format provides an opportunity to capture the audience's attention effectively and deliver a compelling message within a short timeframe. On the other hand, in-feed video ads appear seamlessly within users' feeds, blending with organic content and capturing attention as users scroll. Both formats are designed to engage potential customers during decision-making moments by delivering relevant content that encourages meaningful actions, such as visiting a website, making a purchase, or signing up for a service. Additionally, these formats offer measurable metrics, allowing advertisers to track user interactions and gauge the effectiveness of their campaigns accurately.
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