You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?

Convey multiple messages to resonate with the masses.

Humanize the story.

Avoid humor, as it's more subjective.

Showcase discounts and sales to drive interest.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?


Explanation: The correct answer is **Humanize the story**. Humanizing the story involves crafting narratives that resonate with audiences on an emotional level by incorporating relatable characters, experiences, or situations. By showcasing the human aspect of a brand or product, such as how it impacts people's lives or solves their problems, advertisers can establish a deeper connection with potential customers. This technique evokes emotions like empathy, joy, or nostalgia, which are powerful drivers of consumer behavior. Humanizing the story allows brands to stand out in a crowded marketplace by creating memorable and authentic experiences that leave a lasting impression on viewers. Unlike conveying multiple messages, which can dilute the impact of the ad, or relying solely on discounts and sales, which may not foster genuine connections, humanizing the story taps into universal themes and values that resonate with a broad audience, fostering meaningful connections and driving brand affinity.

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