You're running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?

You'd use Brand Lift.

You'd use Viewability with Active View.

You'd use core performance metrics.

You'd use Reach Planner.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?


Explanation: The correct answer is **Brand Lift**. When running a Google Video campaign with a consideration goal, understanding the impact on viewer perception or intent is crucial for evaluating its effectiveness. Brand Lift provides insights into how the campaign influences key brand metrics such as brand awareness, ad recall, consideration, and purchase intent. By surveying viewers exposed to the ad and comparing their responses to those of a control group, Brand Lift measures the lift in brand metrics directly attributable to the campaign. This measurement solution goes beyond fundamental video metrics like views or impressions and provides actionable data on the campaign's ability to shape consumer perceptions and drive consideration. Utilizing Brand Lift allows advertisers to optimize their video campaigns more effectively by identifying what aspects resonate most with their target audience and adjusting their strategies accordingly to maximize impact and achieve their marketing objectives.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides