You're setting up a video action campaign to convert intent to action. How should you approach your audience strategy?

The correct approach for a video action campaign is to prioritize high-intent audiences. This strategy ensures efficient conversions because these users have already demonstrated a strong likelihood to convert. Starting with audiences like custom segments, remarketing lists, or in-market audiences allows the campaign to quickly generate conversions at a lower cost per acquisition. Once these high-intent segments are performing well, you can then strategically expand to broader audience types to scale your conversion volume while maintaining efficiency. Focusing on low-intent audiences initially would lead to inefficient spending and lower conversion rates. Relying solely on your data segments without expanding would limit potential reach and growth.