If you're running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

You'd start with your data segments, then expand to Customer Match

You'd start with your data segments, then expand to Affinity Audiences.

You'd should start with Customer Match, then expand to your data segments.

You'd start with Customer Match, then expand to Affinity Audiences.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?


Explanation: The correct answer is **You'd start with Customer Match, then expand to Affinity Audiences**. Beginning a video action campaign with Customer Match allows advertisers to target audiences that have already interacted with their brand or shown interest in their products or services, thereby focusing efforts on those who are more likely to convert. Customer Match matches customer-provided data like email addresses to signed-in users on Google in a privacy-safe manner, ensuring a high level of relevance in targeting. Once the campaign has effectively reached and engaged with these known audiences, expanding to Affinity Audiences broadens the reach to users who share similar interests or behaviors with the existing customer base. This sequential approach optimizes campaign performance by prioritizing high-intent audiences initially and then gradually expanding reach to a wider but still relevant audience pool. It ensures efficient resource allocation, maximizing the likelihood of achieving campaign objectives while maintaining cost-effectiveness. Overall, this strategy enables advertisers to leverage the strengths of both Customer Match and Affinity Audiences to drive conversions effectively throughout the campaign lifecycle.
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