If it's your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?

When launching a new Video action campaign, starting with Maximize Conversions is recommended because it allows the system to learn and generate as many conversions as possible within your budget, without being constrained by a specific cost-per-acquisition (CPA) target. This initial learning phase helps establish a baseline CPA performance. Once the campaign has accumulated sufficient conversion data and you have a clear understanding of your average CPA, you can then switch to Target CPA. This transition enables you to optimize for a specific CPA, ensuring you acquire conversions at a desired cost while still maximizing their volume. The other options are incorrect because starting with CPV bidding focuses on views, not conversions, and starting with Target CPA without prior conversion data can limit the system's ability to learn and perform effectively.