For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

The selection is correct because custom audiences allow advertisers to reach users based on specific interests, keywords they’ve searched for, or, most importantly, websites they have browsed. By inputting the URLs of similar websites into a custom audience segment, Google’s machine learning identifies people who exhibit online behaviors and interests identical to your target demographic or current customer base. Unlike broad Affinity audiences that rely on predefined interest categories, or Life events that focus on milestones, custom audiences provide the precision needed to capture high-intent users who are actively engaging with competitors or related content in your niche. This strategy transforms browsing signals into actionable targeting data, ensuring your video ad is served to those with a proven interest in your specific industry or product type, thereby increasing the relevance and efficiency of your campaign.