To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?

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Custom Audiences

Affinity Audiences

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Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?


Explanation: The correct answer is **Affinity Audiences**. Affinity Audiences are designed to help advertisers reach users who have a strong interest in specific topics, hobbies, or activities, making them an ideal choice for targeting outdoor enthusiasts. By leveraging Affinity Audiences, advertisers can tap into Google's vast data resources to identify and connect with users who have demonstrated a consistent interest in outdoor-related content, such as camping, hiking, or adventure sports. This audience solution allows advertisers to deliver their video ads to a highly relevant and engaged audience segment, increasing the likelihood of capturing the attention and interest of outdoor enthusiasts. Additionally, Affinity Audiences offer scalability, enabling advertisers to reach a broad audience of outdoor enthusiasts while still maintaining relevance and targeting precision. Overall, leveraging Affinity Audiences in a Google Video campaign allows advertisers to effectively connect with their target audience of outdoor enthusiasts and drive engagement, awareness, and ultimately, desired actions related to their brand or products.
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