You're creating a Google Video campaign with 'brand awareness and reach' as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

It'll create as many impressions as possible in line with the target cost-per-acquisition.

It'll acquire as many clicks as possible according to the daily budget that's been set.

It'll optimize bids to put the campaign's message in front of as many relevant people as possible.

It'll analyze historical feedback and make adjustments to bids based on performance signals.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a Google Video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?


Explanation: The correct answer is **It'll optimize bids to put the campaign's message in front of as many relevant people as possible**. Target cost-per-thousand impressions (tCPM) bidding strategy is optimal for a Google Video campaign with the goal of 'brand awareness and reach' because it focuses on maximizing the exposure of the campaign's message to the target audience. With tCPM bidding, advertisers specify the amount they're willing to pay for every one thousand impressions their ad receives. This approach ensures that the campaign's message is delivered to a large number of viewers within the target audience, maximizing brand exposure and increasing the likelihood of reaching potential customers. By optimizing bids to prioritize impressions, tCPM bidding helps ensure that the campaign reaches as many relevant individuals as possible, ultimately driving brand awareness and reach more effectively. Additionally, tCPM bidding allows for efficient budget allocation, as advertisers pay based on the number of impressions rather than clicks or acquisitions, enabling them to achieve their brand awareness objectives while maintaining cost control. Overall, tCPM bidding is the optimal strategy for a 'brand awareness and reach' campaign as it focuses on maximizing the visibility of the campaign's message among relevant viewers, thereby enhancing brand exposure and awareness.
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