To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

You should use skippable in-stream ads and non-skippable in-stream ads.

You should use masthead ads and bumper ads.

You should use skippable in-stream ads and bumper ads.

You should use masthead ads and non-skippable in-stream ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?


Explanation: The correct answer is **You should use skippable in-stream ads and non-skippable in-stream ads**. Skippable in-stream ads offer viewers the option to skip the ad after a few seconds, providing a balance between viewer choice and advertiser impact. Non-skippable in-stream ads, on the other hand, ensure that viewers watch the entire ad before accessing the video content, maximizing exposure. By combining both formats, advertisers can cater to different viewer preferences and behaviors, thereby increasing the likelihood of reaching a broader audience and driving more video completions. Skippable in-stream ads accommodate viewers who prefer to skip ads, while non-skippable in-stream ads capture the attention of viewers who are willing to watch the entire ad, resulting in increased reach and completion rates for the campaign. This mix optimizes the effectiveness of the awareness ad campaign by leveraging the strengths of each ad format to maximize both reach and engagement.

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