You're creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

Provide multiple options for how viewers can take action.

Include a specific call-to-action (CTA).

Keep audio to a minimum so viewers focus on the call-to-action (CTA).

Include a generic call-to-action (CTA).


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?


Explanation: To effectively encourage viewers to take action on your website through a video ad, it's crucial to **include a specific call-to-action (CTA)**. This option is the correct choice because a specific CTA provides clear guidance to the audience on what action to take next, leading to a higher likelihood of engagement. By specifying the action you want the viewers to take, such as 'Shop Now,' 'Sign Up Today,' or 'Learn More,' you direct their attention and motivate them to act accordingly. Providing multiple options might confuse the audience and dilute the effectiveness of the message, while a generic CTA lacks the clarity needed to prompt immediate action. Additionally, while minimizing audio distractions can help viewers focus on the CTA, it's the presence of a specific, actionable directive that ultimately drives engagement and conversions, making it the most effective technique for achieving the desired outcome in a video ad campaign.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides