You're creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?

Including a specific call-to-action (CTA) is crucial because it clearly tells viewers what you want them to do next, such as "Shop Now," "Learn More," or "Sign Up." This direct guidance increases the likelihood of them taking the desired action on your website. Providing multiple options can confuse viewers and dilute the message, making them less likely to act. While audio is important, keeping it to a minimum isn't directly related to prompting action; a strong, clear CTA is. A generic CTA like "Click Here" is less effective than a specific one because it doesn't convey the benefit or purpose of clicking.