Why should you opt into optimized targeting when creating a video action campaign?

To reach new and relevant audiences who are likely to convert.

To remove users from your data segments who aren't likely to convert.

To remove audience solutions you've applied that aren't driving conversions.

To reach audiences already familiar with your brand who are likely to convert.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why should you opt into optimized targeting when creating a video action campaign?


Explanation: Opting into optimized targeting when creating a video action campaign is crucial **to reach new and relevant audiences who are likely to convert**. This option is the correct choice because optimized targeting utilizes algorithms and machine learning to identify and target individuals who have characteristics similar to your existing converters, expanding your reach to potential customers who are more inclined to take the desired action. By leveraging optimized targeting, you can efficiently allocate your resources towards reaching those who are most likely to engage with your ad and convert, thereby maximizing the effectiveness of your campaign. Conversely, the other options either focus on removing users or solutions, which doesn't align with the goal of expanding reach and targeting relevant audiences, or they target audiences already familiar with your brand, neglecting the potential for growth by reaching entirely new audiences. Therefore, opting into optimized targeting is essential for driving meaningful results and achieving success in a video action campaign by efficiently connecting with individuals who are most likely to convert.
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