If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers' attention?

Build suspense with a slow pace to start.

Keep visuals low-contrast to avoid overwhelming viewers.

Use engaging pacing and tight framing.

Set up scenes to be zoomed out so viewers can see all story elements.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?


Explanation: When developing a storyboard for a video ad with the goal of optimizing for view completions, the most effective approach to capture and hold viewers' attention is to **use engaging pacing and tight framing**. This option is the correct choice because engaging pacing keeps the narrative moving at a dynamic and compelling speed, preventing viewers from losing interest or disengaging before the ad's conclusion. Tight framing ensures that the focus remains squarely on the central elements of the story, minimizing distractions and drawing viewers' attention to critical visual and narrative cues. By maintaining a brisk pace and employing tight framing, the storyboard can effectively immerse viewers in the ad's storyline, sustaining their interest and increasing the likelihood of them watching the video to completion. In contrast, building suspense with a slow pace at the beginning might risk losing viewers' attention early on, while keeping visuals low-contrast or setting up scenes to be zoomed out could fail to create the necessary level of engagement needed to retain viewers throughout the ad. Therefore, using engaging pacing and tight framing is the most appropriate strategy for optimizing view completions in a video ad storyboard.

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