If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they're looking to buy, which of the following two should you choose?

You'd choose skippable in-stream ads and bumper ads.

You'd choose non-skippable in-stream ads and skippable in-stream ads.

You'd choose non-skippable in-stream ads and in-feed video ads.

You'd choose skippable in-stream ads and in-feed video ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?


Explanation: When seeking video ad formats optimized for engagement and designed to establish your brand as the first choice in customers' minds when they're considering a purchase, the ideal combination to choose would be **skippable in-stream ads and in-feed video ads**. This option is the correct choice because skippable in-stream ads offer a balance between engagement and user control, allowing viewers to skip the ad if it doesn't immediately capture their interest, thereby ensuring that engaged viewers are more likely to watch the ad in its entirety. Additionally, in-feed video ads are seamlessly integrated into users' social media feeds, providing an organic viewing experience that encourages engagement and increases the likelihood of viewers remembering and considering your brand when they're ready to make a purchase decision. By combining these two formats, you can effectively capture users' attention, drive engagement, and position your brand as a top-of-mind choice during the customer journey. In contrast, other options such as non-skippable in-stream ads may lead to viewer frustration and decreased engagement, while bumper ads, although short and impactful, may not provide sufficient time to convey complex messages or establish brand affinity. Therefore, selecting skippable in-stream ads and in-feed video ads offers the best balance between engagement and brand recall, making them the optimal choice for achieving the desired marketing objectives.
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