To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?

Life Events

Affinity Audiences

Custom Audiences

In-Market Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?


Explanation: To effectively reach individuals who are actively seeking to purchase specific products or services in the near future, thus fostering consideration and interest in your brand, the appropriate audience solution to use for your Google Video campaign is **In-Market Audiences**. This option is the correct choice because In-Market Audiences comprise users who have demonstrated a strong intent or interest in purchasing certain products or services based on their recent online behaviors and interactions across Google's extensive network of websites and platforms. By targeting these audiences, advertisers can connect with potential customers at the precise moment when they are actively researching or evaluating relevant products or services, thereby increasing the likelihood of driving conversions and growing brand consideration. In-Market Audiences enable advertisers to focus their advertising efforts on individuals who are already in the consideration phase of the purchase journey, making them more receptive to brand messaging and promotions. In contrast, while Life Events, Affinity Audiences, and Custom Audiences may offer valuable targeting options for specific demographics or user characteristics, they may not necessarily capture users who are actively in-market for the products or services being promoted in the campaign. Therefore, leveraging In-Market Audiences is the most effective audience solution for reaching potential customers with high purchase intent and nurturing their interest in your brand through targeted Google Video campaigns.
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