A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.

Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.

A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.

The manual creation of assets allows advertisers to spend time crafting their unique value proposition.


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Explanation: A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?


Explanation: The local coffee shop should consider using a **Performance Max campaign** because it can help them find new valuable customers across Google Ads inventory through the use of AI. Performance Max campaigns leverage Google's advanced machine learning algorithms to optimize ad placements across various Google platforms, including Search, Display, and YouTube, maximizing the shop's reach and visibility to potential customers who are actively searching for coffee-related products or services. By utilizing AI-driven targeting and bidding strategies, Performance Max campaigns can identify and prioritize high-value customer segments most likely to visit the coffee shop, thereby increasing the efficiency and effectiveness of the advertising efforts. Additionally, Performance Max campaigns offer automation features that streamline the campaign management process, allowing the coffee shop to focus more on serving its customers and running its business while Google's AI works in the background to drive more store visits and conversions. Overall, Performance Max campaigns present an effective and scalable solution for the coffee shop to achieve its goal of driving more store visits and growing its business through Google Ads.

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