If you're running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?

Brand Lift is the ideal measurement solution for understanding how a video campaign influences viewer perception or intent. It directly measures the impact of your ads on brand-related metrics like ad recall, brand awareness, consideration, and purchase intent, which aligns perfectly with a consideration goal. Reach Planner is for forecasting reach and frequency, not measuring perception. Core performance metrics (like views, clicks, and conversions) show engagement and direct actions, but not necessarily shifts in brand perception. Viewability with Active View measures whether an ad was seen, but not its impact on brand sentiment or intent.