You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

You should start with your data segments, then expand to Affinity Audiences.

You should start with your data segments, then expand to Customer Match.

You should start with Customer Match, then expand to Affinity Audiences.

You should start with Customer Match, then expand to your data segments.

Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

Explanation: To effectively execute a video action campaign that begins with lower-funnel audiences before expanding to broader segments, the optimal combination is to **start with Customer Match, then expand to Affinity Audiences**. This option is the correct choice because Customer Match allows advertisers to target individuals who have already interacted with their brand or provided their contact information, indicating a higher level of interest or intent to engage. By starting with Customer Match, advertisers can reach users who are already familiar with the brand or have shown previous interest, thus targeting a lower-funnel audience likely to be more receptive to the campaign's call-to-action. Once this audience has been effectively engaged, expanding to Affinity Audiences allows advertisers to reach a broader set of users who share similar interests or characteristics with their existing customer base, thereby extending the campaign's reach while maintaining relevance to the target audience. This strategic approach ensures that the campaign begins with a focused and qualified audience before progressively broadening its reach to capture additional potential customers, resulting in a more efficient and effective allocation of advertising resources. In contrast, starting with data segments or Customer Match and then expanding to other data segments or Affinity Audiences may not prioritize reaching lower-funnel audiences first, potentially leading to suboptimal campaign performance. Therefore, beginning with Customer Match and then expanding to Affinity Audiences best aligns with the approach of starting with lower-funnel audiences and then expanding to broader segments in a video action campaign.

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