For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and in-feed video ads

Skippable in-stream ads and bumper ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?


Explanation: For potential customers in decision-making moments, the video ad formats optimized to drive action and facilitate meaningful actions that can be measured are **Skippable in-stream ads and in-feed video ads**. This option is the correct choice because skippable in-stream ads allow viewers to choose whether to watch the full ad or skip it after a few seconds, providing them with control over their viewing experience while still offering the opportunity for advertisers to deliver impactful messaging. In-feed video ads, on the other hand, seamlessly integrate into users' social media feeds, making them easily discoverable and increasing the likelihood of engagement and action. These formats are particularly effective for reaching users who are actively considering a purchase or taking specific actions, as they offer a balance between user choice and advertising impact. Additionally, both skippable in-stream ads and in-feed video ads provide measurable actions, such as views, clicks, and conversions, allowing advertisers to gauge the effectiveness of their campaigns and optimize accordingly. In contrast, non-skippable in-stream ads may disrupt the user experience and lead to viewer frustration, potentially hindering action-taking behavior, while bumper ads, although short and impactful, may not provide sufficient time to convey complex messages or drive meaningful actions. Therefore, leveraging skippable in-stream ads and in-feed video ads is the most effective strategy for driving action and facilitating measurable outcomes among potential customers in decision-making moments.
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