It's your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?

Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.

Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?


Explanation: For optimal results when running your first Video action campaign, the recommended approach to bidding strategy is to **start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA**. This option is the correct choice because Maximize Conversions bidding strategy is ideal for initial campaign optimization as it automatically sets bids to help get the most conversions within your budget. By starting with Maximize Conversions, you can gather valuable data about conversion performance, including the actual cost per acquisition (CPA). Once you have sufficient data and have identified a target CPA that aligns with your campaign goals and budget, you can then switch to Target CPA bidding, which allows you to set a specific target CPA and optimize bids to achieve conversions at or below that cost. This sequential approach enables advertisers to first optimize for maximum conversions and then fine-tune bidding to meet specific cost targets, thereby maximizing the efficiency and effectiveness of the Video action campaign. In contrast, starting with other bidding strategies such as cost-per-view or Target CPA may not provide the same level of initial performance optimization or flexibility in adjusting bidding based on campaign objectives and performance data. Therefore, starting with Maximize Conversions and transitioning to Target CPA represents the most strategic and effective bidding strategy for achieving optimal results in a Video action campaign, especially for first-time advertisers.
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