It's your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?

The selection is correct because starting with Maximize conversions is the ideal strategy for a new campaign without historical data, as it allows Google's AI to bid aggressively to capture as many conversions as possible within your budget, thereby quickly establishing a baseline CPA performance. Once the campaign has gathered enough conversion data (typically at least 50 conversions) to understand the user patterns that lead to success, switching to target CPA (tCPA) provides more control and efficiency by allowing the system to optimize for a specific cost-per-acquisition goal. This two-step approach ensures the machine learning algorithm has a robust "learning phase" fueled by actual results before it is tasked with the more refined goal of maintaining a specific price point, ultimately leading to more stable and scalable performance over time.