What two video ad formats are optimized for engagement and designed to help customers think of you first when they're looking to buy?

Skippable in-stream ads and in-feed video ads

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and bumper ads

Non-skippable in-stream ads and in-feed video ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?


Explanation: The two video ad formats optimized for engagement and designed to position your brand at the forefront of customers' minds when they are considering a purchase are **Skippable in-stream ads and in-feed video ads**. This option is the correct choice because skippable in-stream ads allow viewers to choose whether to watch the full ad or skip it after a few seconds, providing an opportunity to engage interested users while respecting their control over their viewing experience. In-feed video ads, on the other hand, seamlessly integrate into users' social media feeds, increasing the likelihood of engagement and brand recall as viewers scroll through their feed. By leveraging these formats, advertisers can deliver compelling and relevant video content that captures viewers' attention and encourages them to consider the brand when making purchasing decisions. Unlike non-skippable in-stream ads, which may disrupt the viewing experience and lead to viewer frustration, skippable in-stream ads offer a more user-friendly approach that fosters positive brand associations. Similarly, while bumper ads are short and impactful, they may not provide sufficient time to convey complex messages or establish brand affinity compared to skippable in-stream and in-feed video ads. Therefore, utilizing skippable in-stream ads and in-feed video ads is the most effective strategy for optimizing engagement and fostering brand recall among customers during their purchase journey.
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