What two video ad formats are optimized for engagement and designed to help customers think of you first when they're looking to buy?

The two video ad formats optimized for engagement and designed to position your brand at the forefront of customers' minds when they are considering a purchase are Skip p able in-stream ads and in-feed video ads.This option is the correct choice because skip p able in-stream ads allow viewers to choose whether to watch the full ad or skip it after a few seconds, providing an opportunity to engage interested users while respecting their control over their viewing experience.In-feed video ads, on the other hand,seamlessly integrate into users'social media feeds,increasing the likelihood of engagement and brand recall as viewers scroll through their feed.By leveraging these formats,advertisers can deliver compelling and relevant video content that captures viewers'attention and encourages them to consider the brand when making purchasing decisions.Unlikenon-skippable in-streamads,which may disrupt the viewing experience and lead to viewer frustration,skip p able in-stream ads offer a more user-friendly approach that fosters positive brand associations.Similarly,while bumper ads are short and impact ful,theymaynot provide sufficient time to convey complex messages or establish brand affinity compared to skip p able in-stream and in-feedvideo ads.Therefore,utilizing skip p able in-stream ads and in-feed video ads is the most effective strategy for optimizing engagement and fostering brand recall among customers during their purchase journey.