How should you approach your measurement strategy, if you were planning to run a video action campaign?

You'd measure only complete offline conversions for a more accurate return on investment calculation.

You'd measure only complete online conversions for a more accurate return on investment calculation.

You'd measure the full value with Google Ads conversion tracking and exclude lighter conversion events.

You'd measure the full value with Google Ads conversion tracking and include lighter conversion events.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How should you approach your measurement strategy, if you were planning to run a video action campaign?


Explanation: The correct approach to the measurement strategy when planning to run a video action campaign is to **measure the full value with Google Ads conversion tracking and include lighter conversion events**. This option is the most appropriate because it allows advertisers to capture a comprehensive understanding of the campaign's impact and effectiveness across various conversion events, both major and minor. By measuring the full value with Google Ads conversion tracking and including lighter conversion events, advertisers gain insights into the complete customer journey and can attribute value to each interaction that contributes to the ultimate conversion. This approach provides a more holistic view of the campaign's performance and enables advertisers to optimize their strategies based on a broader range of conversion metrics. Additionally, including lighter conversion events allows advertisers to capture and quantify valuable micro-conversions, such as website visits, email sign-ups, or video views, which may serve as meaningful touchpoints in the conversion funnel. In contrast, measuring only complete offline or online conversions or excluding lighter conversion events may result in a limited understanding of the campaign's impact and effectiveness, potentially leading to suboptimal decision-making and missed opportunities for optimization. Therefore, measuring the full value with Google Ads conversion tracking and including lighter conversion events is the most effective approach for evaluating the success of a video action campaign and maximizing return on investment.
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