You're creating a video ad for a salon and your goal is to drive client bookings through the salon's website. Which of the following call-to-actions (CTAs) should you use in the ad?

Check us out

Learn more

Call now

Book now


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?


Explanation: The correct call-to-action (CTA) to use in the video ad for a salon with the goal of driving client bookings through the salon's website is **'Book now'**. This option is the most appropriate because it directly prompts viewers to take the desired action of booking an appointment, aligning perfectly with the campaign objective. By using 'Book now' as the CTA, the ad encourages viewers to visit the salon's website and immediately schedule an appointment, making it easy and convenient for them to take action. This clear and specific CTA leaves no ambiguity about the next steps and motivates viewers to engage with the ad with the intent of booking a service. In contrast, options like 'Check us out' and 'Learn more' are more general and may not convey the urgency or directness needed to drive immediate bookings. While 'Call now' encourages viewers to contact the salon, it limits the action to phone calls rather than directing them to the website where bookings can be made online, potentially introducing additional steps and friction in the booking process. Therefore, 'Book now' is the most effective CTA for encouraging viewers to take action and make bookings through the salon's website, aligning perfectly with the campaign objective and maximizing the likelihood of conversion.
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