You ran a successful awareness campaign with a video ad that's 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

In-feed video ads

Non-skippable in-stream ads

Masthead ads

Bumper ads


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?


Explanation: The correct video ad format to use for remarketing to audiences who saw a successful 30-second awareness campaign with memorable, shorter video ads is **Bumper ads**. This option is the most suitable because bumper ads are short, non-skippable video ads that typically last for six seconds or less. Their brevity and non-skippable nature make them ideal for delivering quick, impactful messages to audiences who have already been exposed to the longer 30-second awareness campaign. By leveraging bumper ads for remarketing, advertisers can reinforce key brand messages or calls-to-action in a concise and memorable way, maximizing the chances of brand recall and engagement among the target audience. Additionally, bumper ads are specifically designed for mobile viewing, making them well-suited for reaching audiences across various devices, including smartphones and tablets, where shorter attention spans and on-the-go viewing habits are common. In contrast, options like in-feed video ads, non-skippable in-stream ads, or masthead ads may not be as effective for remarketing purposes due to their longer format, skippable nature, or limited availability in certain placements, potentially resulting in reduced engagement or message retention among the audience. Therefore, leveraging bumper ads is the most effective strategy for remarketing to audiences who have seen a successful 30-second awareness campaign with memorable, shorter video ads, ensuring continued brand visibility and engagement in subsequent interactions.
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