To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

Cross-platform and last click

Cross-platform and view-based

Mono-platform and view-based

Mono-platform and last click


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?


Explanation: The correct answer is to capture **cross-platform and view-based** conversion types in your reporting to measure the full value of your action campaigns effectively. Cross-platform conversions refer to conversions that occur across multiple devices or platforms, providing insights into the holistic customer journey and attributing value to interactions that contribute to the final conversion. By capturing cross-platform conversions, advertisers gain a more comprehensive understanding of the impact of their action campaigns across different touchpoints and devices, enabling them to optimize their strategies accordingly. Additionally, view-based conversions track conversions that occur as a result of ad views, rather than clicks, acknowledging the influence of video ad impressions in driving user actions. This is particularly relevant for video action campaigns, where users may not always click on the ad but are still influenced by its message or content. By capturing view-based conversions, advertisers can attribute value to video ad impressions and assess the effectiveness of their campaigns in driving desired actions. In contrast, options like mono-platform or last-click conversions provide limited insights into the complete customer journey or fail to acknowledge the impact of non-click interactions, potentially leading to an incomplete understanding of campaign performance and missed optimization opportunities. Therefore, capturing cross-platform and view-based conversion types in reporting is essential for measuring the full value of action campaigns accurately and optimizing advertising strategies effectively.
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