How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

By optimizing bids to put the campaign’s message in front of as many relevant people as possible.

By analyzing historical feedback and making adjustments to bids based on performance signals.

By acquiring as many clicks as possible according to the daily budget that’s been set.

By creating as many impressions as possible in line with the target cost-per-acquisition.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?


Explanation: The correct answer is that a Google Video campaign with a 'brand awareness and reach' campaign goal benefits from selecting target cost-per-thousand impressions (tCPM) as the optimal bidding strategy **by optimizing bids to put the campaign’s message in front of as many relevant people as possible**. When aiming to increase brand awareness and reach, the primary objective is to maximize the exposure of the campaign's message to the target audience. Targeting cost-per-thousand impressions (tCPM) allows advertisers to optimize bids to ensure that their video ads are shown to as many relevant viewers as possible, thereby increasing brand visibility and awareness. With tCPM bidding, advertisers pay based on the number of impressions their ads receive, rather than clicks or conversions, enabling them to prioritize reaching a broad audience over driving specific actions. This bidding strategy is particularly beneficial for brand awareness campaigns, where the focus is on generating awareness and fostering familiarity with the brand rather than driving immediate conversions. In contrast, options like analyzing historical feedback or acquiring clicks according to the daily budget do not directly address the goal of maximizing brand awareness and reach through targeted exposure to relevant audiences. Therefore, selecting target cost-per-thousand impressions (tCPM) as the bidding strategy is the most effective approach for achieving the objectives of a 'brand awareness and reach' campaign in a Google Video campaign.
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