Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?

It'll extend the reach of video ads to YouTube Live streaming and Premieres.

It'll extend the reach of video ads to a collection of leading publisher sites and apps.

It'll give you access to engage with audiences on the YouTube mobile homepage.

It'll give you access to more engagement metrics to measure the impact of the campaign.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?


Explanation: The correct answer is that opting into Google Video partners when creating a Google Video campaign for awareness is a good idea **because it'll extend the reach of video ads to a collection of leading publisher sites and apps**. Google Video partners include a network of high-quality websites and apps where advertisers can extend the reach of their video ads beyond YouTube. By opting into Google Video partners, advertisers can amplify the visibility of their video ads and increase exposure to relevant audiences across a diverse range of digital properties, including popular publisher sites and mobile apps. This expanded reach allows advertisers to tap into new audiences and maximize the impact of their awareness campaigns by reaching users in various contexts and environments where they consume content online. In contrast, options like extending reach to YouTube Live streaming and Premieres or engaging with audiences on the YouTube mobile homepage focus solely on YouTube-specific placements, limiting the campaign's reach and overlooking opportunities to connect with audiences outside of the YouTube platform. Additionally, while accessing more engagement metrics may provide valuable insights into campaign performance, it does not directly address the objective of extending reach for an awareness campaign. Therefore, opting into Google Video partners is a strategic approach that aligns with the goal of expanding the reach of video ads to drive awareness across a broader digital ecosystem.
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