When making creative for a video action campaign, which best practice should you follow?

The selection is correct because repeating what you're offering is a foundational creative best practice for driving conversions, as it reinforces the value proposition and ensures the product's core benefits remain top-of-mind throughout the viewer's experience. In a Video Action Campaign, the goal is to move a user from interest to a specific transaction; by clearly and consistently stating the offer—rather than saving it for a single mention at the end—you account for the fast-paced, skippable nature of digital video where viewers may drop off at any time. This repetition works in tandem with the "Direction" pillar of Google's ABCD framework, providing the necessary clarity and frequency for the audience to understand exactly what they are getting, which reduces friction and significantly increases the likelihood of a click-through and subsequent conversion.