Mixing video ad formats is a good idea—you know that.If your goal is to drive maximum reach and video completions,what mix of video ad formats would you use?

The correct answer is to use a mix of skip p able in-stream ads and non-skip p able in-stream ads to drive maximum reach and video completions.Skip p able in-stream ads allow viewers to skip the ad after a few seconds,providing a balance between user experience and advertiser reach.These ads typically have higher completion rates because viewers who choose to watch the ad are likely more interested in the content,leading to higher engagement and completion rates.On the other hand, non-skip p able in-stream ads are played before or during the video content and cannot be skipped by the viewer.While they may have lower completion rates compared to skip p able ads,they guarantee exposure to the full ad content,making them effective for capturing viewers'attention and driving message retention.By combining these two formats,advertisers can maximize their reach by targeting both users who are willing to engage with longer ad content(non-skip p able ads)and those who prefer shorter, skip p able ads while optimizing for video completions across a broader audience spectrum.Options like masthead ads or bumper ads may offer high visibility but may not necessarily drive maximum reach and video completions,as they cater to different objectives or audience preferences.Therefore,leveraging a mix of skip p able and non-skip p able in-stream ads is the most effective strategy for achieving the goal of driving maximum reach and video completions in a video ad campaign.