You're building a Google video campaign with the goal of growing consideration for your brand. What's the benefit of using video ad sequencing?

The selection is correct because video ad sequencing is specifically designed to move potential customers through a narrative journey, allowing you to reinforce a message by telling a story through a series of videos in a predefined order. Unlike standard video campaigns where viewers might see the same ad repeatedly, sequencing ensures that once a user views the first "chapter" of your brand story, they are served the next specific video in the sequence, such as a product deep-dive following an initial brand intro. This strategic progression is highly effective for a consideration goal because it builds familiarity and depth over time, keeping the audience engaged with a cohesive narrative that effectively nurtures their interest and reinforces key brand value propositions across multiple touchpoints.