How do negative keywords assist a Search campaign?

They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.

They prevent ads from being delivered for searches that might otherwise qualify but most likely don't match the intent of the search.

They give marketers insight into what other searches customers are using to arrive at their business.

They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How do negative keywords assist a Search campaign?


Explanation: Negative keywords play a crucial role in optimizing a Search campaign by **preventing ads from being delivered for searches that might otherwise qualify but most likely don't match the intent of the search**. By excluding irrelevant or low-converting search queries, negative keywords help ensure that ads are shown to users who are more likely to be interested in the product or service being advertised. This not only improves the relevance of the ads but also increases the campaign's click-through rate (CTR) and conversion rate, leading to higher overall campaign performance and return on investment (ROI). Moreover, negative keywords help marketers control their advertising costs by reducing wasteful ad spend on irrelevant clicks, ultimately maximizing the campaign's budget efficiency. Therefore, leveraging negative keywords effectively is essential for optimizing Search campaigns and achieving desired marketing objectives.
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