How do negative keywords assist a Search campaign?
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Correct answer: They prevent ads from being delivered for searches that might otherwise qualify but most likely don't match the intent of.
Why this is the answer
Negative keywords are crucial for refining ad targeting in Search campaigns. They prevent your ads from showing for irrelevant searches, even if those searches might otherwise trigger your keywords. This ensures your ads are seen by users whose search intent aligns with your offerings, improving ad relevance and click-through rates, and reducing wasted ad spend on unqualified clicks. For example, if you sell "apple computers," you might add "apple fruit" as a negative keyword to avoid showing ads to people looking for produce. The option about eliminating unfavorable reviews is incorrect; negative keywords manage ad delivery, not customer sentiment or reviews.
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