What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

You'd use brand awareness and reach.

You'd use product and brand consideration.

You'd use online sales.

You'd use lead generation.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?


Explanation: The correct answer is that you would use a **product and brand consideration** campaign if your goal was to increase purchase intent for your products. This campaign type is specifically designed to generate interest and consideration for your products or services among potential customers who may be in the consideration phase of the purchase journey. Unlike brand awareness and reach campaigns, which primarily focus on increasing brand visibility and awareness, a product and brand consideration campaign aims to drive deeper engagement by showcasing specific products, highlighting their features and benefits, and encouraging users to explore further. By targeting users who are already considering making a purchase, this campaign type can effectively influence their purchase intent, nudging them closer to converting into customers. Utilizing a product and brand consideration campaign aligns with the goal of increasing purchase intent as it strategically positions your products in front of relevant audiences, providing them with the information and motivation needed to move forward with their purchase decisions. Therefore, selecting this campaign type is the most suitable approach for achieving the objective of increasing purchase intent for your products within the Google Video platform.

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