Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?

In-Market Audiences and Custom Audiences

Affinity Audiences and Custom Audiences

Affinity Audiences and Life Events

Life Events and In-Market Audiences


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?


Explanation: The correct answer is to consider using **Affinity Audiences and Custom Audiences** for your Google Video campaign when your marketing objective is to build awareness. Affinity Audiences are groups of users categorized based on their long-term interests, hobbies, or behaviors, making them ideal for reaching audiences who are likely to be interested in your brand or product category. By targeting Affinity Audiences relevant to your industry or niche, you can efficiently expand awareness among users who have demonstrated a consistent interest in topics related to your offering. Additionally, Custom Audiences allow you to target specific groups of users based on data such as website visitors, app users, or customer email lists, enabling you to reach individuals who have already interacted with your brand in some capacity. Leveraging both Affinity Audiences and Custom Audiences in your Google Video campaign ensures that you are reaching a blend of users with general interest in your product category and those who have shown direct engagement with your brand, maximizing the effectiveness of your awareness-building efforts. Therefore, selecting Affinity Audiences and Custom Audiences aligns with the goal of building awareness by targeting relevant and engaged audiences within the Google Video platform.
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