If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

You should use masthead ads.

You should use bumper ads.

You should use in-feed video ads.

You should use non-skippable in-stream ads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?


Explanation: The correct answer is that you should use **bumper ads**. Bumper ads are short, non-skippable video ads of up to six seconds in length that are designed to deliver concise messages to viewers. These ads are ideal for remarketing to audiences who have previously engaged with longer video content, such as a 30-second awareness campaign ad. By using bumper ads, advertisers can reinforce their brand message or call-to-action in a brief yet memorable format, ensuring continued brand visibility and engagement with the target audience. The brevity of bumper ads makes them effective for capturing viewers' attention quickly and leaving a lasting impression, making them an excellent choice for remarketing efforts aimed at reinforcing brand awareness or driving specific actions. Additionally, the non-skippable nature of bumper ads ensures that advertisers can deliver their message to the intended audience without the risk of viewers bypassing the ad, maximizing the campaign's impact and effectiveness. Therefore, using bumper ads aligns with the objective of remarketing to audiences who have previously interacted with longer video content, enabling advertisers to maintain brand presence and engagement throughout the customer journey.

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