If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?

Bumper ads are six-second, non-skippable video ads ideal for delivering concise, memorable messages, making them perfect for remarketing to an audience already familiar with your brand from a previous awareness campaign. Their short duration ensures high completion rates and reinforces key messages efficiently. Masthead ads are premium placements for broad reach, not remarketing. In-feed video ads appear in feeds and require a click to play, which isn't as impactful for quick remarketing. Non-skippable in-stream ads are longer than bumper ads (up to 15 seconds) and while effective, bumper ads are specifically designed for maximum impact in minimal time, aligning better with the goal of "memorable, shorter video ads" for remarketing.