You're running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like 'Video played to,' what measurement solution would you use?

You'd use Viewability with Active View.

You'd use Brand Lift.

You'd use Unique Reach and Frequency.

You'd use Reach Planner.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to,’ what measurement solution would you use?


Explanation: The correct answer is **Unique Reach and Frequency**. When running a Google Video campaign with an awareness goal, it's essential to measure not only the number of times people were served the ads but also how many times they were served across different devices and formats. Unique Reach and Frequency measurement solution precisely provides this capability. It allows advertisers to understand the unique number of users who have seen their ads and how frequently they've been exposed to them. By analyzing unique reach and frequency metrics, advertisers can gain insights into the campaign's effectiveness in reaching a diverse audience and controlling the frequency of ad exposures to avoid overexposure, ensuring optimal ad performance and maximizing the impact of their awareness campaigns. This measurement solution provides valuable data that helps advertisers refine their targeting strategies, optimize ad delivery, and improve overall campaign efficiency to achieve their awareness objectives effectively. Therefore, for a Google Video campaign focused on awareness, utilizing Unique Reach and Frequency measurement is crucial for obtaining comprehensive insights into ad exposure across devices and formats, ultimately enabling advertisers to make informed decisions and drive impactful campaign outcomes.
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